Leading Printed Plastic Bag Manufacturers

Using various methods from flexographic printing to screen printing, manufacturers print logos, slogans, images, and descriptions on the exterior of plastic bags using bright and vibrant eye-catching colors.

Printed Plastic Bags for Branding

Branding is one of the factors in marketing that can ensure the success of a business. It is a simple term that covers a wide range of activities that are used to develop the identity of a product. One of the earliest and most recognizable methods of branding was used by the Coca Cola Company that developed a bottle shape that distinguished it from other types of bottles of the period. The concept was so successful that the bottle is recognizable without being labeled.

In the 21st century, there are an endless number of logos, phrases, and symbols that are used to identify a product and emblazon them in the minds of the public. One of the most practical, low cost, and reliable tools is custom printed plastic bags that can rapidly spread a brand’s image to countless locations. Marketing experts spend hours developing a simple and identifiable logo, design, or symbol that represents their product that can be easily applied to plastic bags.

Why Printed Plastic Bags are Essential

Printed plastic bags have a major role in the introduction and presentation of a brand. Their popularity is due to how easily they can be produced and their low cost. Unlike internet ads, television ads, and other broader presentation media, printed plastic bags can be produced immediately after a company’s image has been developed. It is important to understand the benefits that printed plastic bags offer to the branding process.

To develop a brand image, there are certain steps that have to be followed such that the image that is presented is positive and, above all, lasting. There have been many products in the past that developed a strong marketing plan but did not follow through, which left them in the lurch and quickly forgotten. Printed plastic bags are an excellent first step in getting the public's interest. They are a small investment that can have a huge impact.

• Building Trust – The repetition of a brand image on a plastic bag reinforces the presence of a company in a customer’s mind. It is a sign of success and provides information about the brand. The easily visible images, information, and slogans are memorable and a clear representation of the ethics and quality of a company’s philosophy and products.

• Eco-Friendly – One of the key issues of modern business is sustainability in regard to preserving the benefits of today for the future. In the latter part of the 20th century, plastic bags were categorized as an environmental disaster and damaging. Most companies are aware of this and use recyclable materials in the creation of their printed plastic bags. Eco-friendly printed plastic bags reduce a company’s carbon footprint and are sufficiently resilient to maintain their texture in order to continually present a company’s image.

• Customer Bonding – Every well crafted printed plastic bag is designed to tell a company’s story and how they developed and sell their products. This aspect of their printing engages customers and builds a lasting connection, which can be seen in various brands that have built indelible and memorable images by using printed plastic bags to advance their branding.

• Options – There are several factors that are the foundation of a marketing plan. Each factor is carefully examined to determine its strength for the product and how it differentiates a product from the competition. This aspect of marketing requires a strong branding image that can be presented at a cost that increases sales and customer engagement. Although the initial part of a marketing plan is to create a logo, slogan, and text, the presentation of these creations can easily appear on high quality printed plastic bags and containers. As customer sales increase, the images and logos on a printed plastic bag connect and build a brand.

• Closing a Sale – When a product is delivered in a high-quality printed plastic bag at the end of a sale, it builds a memory for customers and clients. Customers identify the quality of the product with the printed plastic bag and tend to recommend a product to other customers.

• Customer Impressions – In conjunction with closing a sale is the image that is created by a high quality vividly colored custom printed plastic bag. This particular factor leaves a lasting impression that customers will share. The texture, strength, durability, and appearance of a printed plastic bag creates a memory and pleasing experience.

The Power of Printed Plastic Bags

Custom printed plastic bags have exceptional effectiveness in developing customer loyalty. The ability to use high quality printed plastic bags at the point-of-sale places a company’s logo in the hands of a customer to be seen by a broad spectrum of the public. They are one of the most effective advertising tools at the lowest cost.

Information

Custom designed printed plastic bags make it possible to print company information that is easily accessible and available. The breadth of possible information can include the company name, logo, message, philosophy, types of products, contact information, and web site. The information gives customers the necessary steps to explore a product and get more information on a company and provides a bridge of contact and relationship.

Lightweight

Lightweight custom printed plastic bags are a convenient and accessible way to promote a product. Their strength, durability, and texture make them easy for customers to handle while presenting the qualities of a product.

Simple Storage

In conjunction with their lightweight, custom printed plastic bags are readily available and easy to store. They require very little room and can be placed at points-of-sale such that salespeople can use them to emphasize the benefits of a product. This can be seen at makeup and perfume counters where custom printed plastic bags are an additional step in selling of a product.

Diversity

One of the major benefits of using custom printed plastic bags is the many sizes, designs, types, shapes, and configurations they can have. In essence, there is a custom printed plastic bag for every type of product from small bottles of perfume to different types of tools. As the products to be placed in a custom printed plastic bag get larger, the strength and durability of the plastic bags increases. This diversity makes it possible for any company, regardless of their products, to choose and design a printed plastic bag.

Custom printed plastic bags are the ideal tool for introducing a product and establishing the presence of a product on the market. They are an exceptional selling tool that are low cost, readily available, and easy for customers and salespeople to use.